Brand
System.

Download the full brand kit or explore individual styles below.


Download the full brand kit or explore individual styles below.

Download the full brand kit or explore individual styles below.

Let’s begin with the visuals.

Let’s begin with the visuals.

/01

Logo

Logo System

Light Mode

Logo System

Light Mode

Clean & Timeless

Our logo sits at the heart of our brand identity. This section outlines its approved variations and correct usage to ensure consistency across every platform.

Creative & Expensive

Minimal & Editorial

Light & Modern

We’ve seen how the logo performs on light backgrounds now let’s switch to dark mode and see how it becomes bolder, sharper, and even more confident when the lights go down.

We’ve seen how the logo performs on light backgrounds now let’s switch to dark mode and see how it becomes bolder, sharper, and even more confident when the lights go down.

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Logo

Logo System

Light Mode

Logo System

Light Mode

Designed for dark environments, this version maintains strong contrast and clear visibility.

Electric Flow

Midnight Core

Signature Mark

Stealth Minimal

The logo has spoken. Now the personality takes over.

 Welcome to the colour system — where the brand moves with confidence.

The logo has spoken. Now the personality takes over.

 Welcome to the colour system — where the brand moves with confidence.

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Colors

Color System

Color System

Our color palette defines the emotional tone of the brand. Each shade is intentionally chosen to create balance, contrast, and harmony — ensuring consistency across every touchpoint.

Name:

Royal Pulse

Hex:

#9275FE

RGB:

146/117/254

Name:

Momentum Blue

Hex:

#5170FD

RGB:

81/112/253

Name:

Midnight Core

Hex:

#0C0E16

RGB:

12/14/22

🎨 Colours did their job and made the brand impossible to ignore, now it’s time for the smallest hero in the room. The favicon may be tiny but it makes sure we’re recognized even at 16 pixels.

🎨 Colours did their job and made the brand impossible to ignore, now it’s time for the smallest hero in the room. The favicon may be tiny but it makes sure we’re recognized even at 16 pixels.

/03

Favicons

Favicon System

Favicon System

Small in size but big on recognition this icon represents the brand across browser tabs, bookmarks, and app shortcuts ensuring instant visibility even at the smallest scale.

Light & Modern

Light & Modern

Bold & Agressive

Bold & Agressive

Now that the pixels are in place 🟦 , it’s time for the expressive layer — illustrations ✏️ , where the brand comes to life.

Now that the pixels are in place 🟦 , it’s time for the expressive layer — illustrations ✏️ , where the brand comes to life.

/04

Illustrations

Illustration System

Illustration System

Our illustrations bring personality, depth, and narrative to the brand giving ideas a distinct visual voice. Each piece is hand-designed by Mr Cesar Lista a Brazilian artist, ensuring a consistent style that feels human, expressive, and unmistakably ours.

✨On the other side, everything aligns — strategy, visuals, and voice working as one cohesive system designed to keep the brand sharp, consistent, and unforgettable.🎯

✨On the other side, everything aligns — strategy, visuals, and voice working as one cohesive system designed to keep the brand sharp, consistent, and unforgettable.🎯

Time is money,
I want them all.

Download the full CopyWins brand guidelines.

Time is money,
I want them all.

Download the full CopyWins brand guidelines.

Time is money,
I want them all.

Download the full CopyWins brand guidelines.